We developed the strategy that strong homes build strong communities.
Stronghouse Solutions brand refresh, brand strategy, brand guide, design, and website development project.
Strong New Mark
We developed a Strong new Mark for the brand. But to continue to show their strength and legacy, we updated their primary Rhino Logo.
Brand Strategy and Brand Guide
Everything was brought to life in a detailed brand strategy and guide. The new brand identity extended their current color system to be a little more inviting to help transform the business’s visual presence.
The Right Angles
We aimed to create a blueprint and a foundational design approach to construct strong communities. To achieve this, we developed a visual system called “The Right Angles.” This involved creating various module shapes inspired by the angles of the homes in our customers’ neighborhoods as seen from street level. We then adapted these shapes to make them more suitable for use across the entire visual brand identity.
Connected the Communities
In addition to the Brand Guide, we developed a new Stronghouse website. We designed the UX and design comps and brought the designs to life using a custom, easy-to-manage WordPress theme. We developed the full site architecture, content, photography, design, and development. We even helped develop the interactive website location map.
Canva Templates
Using the Right Angles design system, we created user-friendly Canva templates for social media and video.
Additionally, we developed a tailor-made Google Slides presentation template for new business proposals.