Connect you to your inner soldier was the Call of Duty relationship platform we established with Call of Duty: MW3 that made the title the biggest-selling title in history. The digital strategy was a cause shared by all types of gamers at all ability levels – which united them with the brand.

Call of Duty Hero Image
Call of Duty MW3 Launch

For Call of Duty: MW3’s second downloadable content map pack (DLC 2) Infinity Ward introduced a new map style and Map mode. Face Off. An intense small map 2v2, 3v3 multiplayer. To stoke face-offs across all digital communications our digital campaign for DLC 2 needed to convey the fun and excitement of Face Off. It’s about friendly rivalries, competition, and bragging rights. Let’s recruit friends and face off.

For Call of Duty: Black Ops II, we built upon the dynamic community-driven hub by delivering continuity across the marketing beats through motivational sharing, leveraging mobile as an essential experience channel, activating the core to engage the larger mass audience, and uniting the global community.

The site engagement saw an incredible average time of 8 minutes, increased unique site visits by 259%, with repeat visits up 1003% and totals up by 449%. The reveal saw pre-order Sales up 30% on the day of the reveal and helped Increase video views by 82%. Reached 1 Billion dollars in Sales in 15 Days to be the biggest entertainment franchise for the 4th year in a row.

With the fourth and final DLC Map pack for Call of Duty: Black Ops II, the team was challenged to create a massive frenzy of pre-orders and purchase interest without the support of paid media. Taking advance of the scale of the Call of Duty community, the team created a series of vibrant digital engagements that ignited the core around the release of DLC 4 and their final zombie mode called Origins. Through a series of WWI-era recruitment character posters, conspiracy photos, blueprints, and scientific document teases, the digital campaign delivered Treyarch’s highest engagement numbers ever and generated, on average, 10K new page likes per night of a campaign asset release.

For the reveal of Call of Duty’s new blockbuster game title, Call of Duty: Ghosts, the team was challenged to unite the community to begin generating excitement around the Worldwide Reveal and let the world know that The Ghosts Are Real. And They Are Coming.

We have partnered with Popular Science to promote the new era of space-based warfare on social.

During my time on the account, I played over 1200 hours of Call of Duty.