Relationships are Everything
Aidentified challenged me to develop a brand guide and identity around meaningful relationships. Because Relationships are everything.
The Relationships Mark
First, Aidentified needed a mark. They were using AI as their identity; however, it wasn’t something ownable that truly represented relationships. Taking the I from Artificial Intelligence, the Relationship Mark shows the visual connections the AI-powered prospecting technology provides.
Brand Strategy and Brand Guide
Everything was brought to life in a detailed brand strategy and guide. The new brand identity extended their current color system to be a little more inviting to help transform the business’s visual presence.
The Infinity Rolodex
Aidentified is in the business of creating relationships. I wanted powerful, productive, and profitable relationships, so I developed the visual design system called the Infinite Rolodex to represent that. It’s a throwback to the traditional prospecting tool but visually evolved to show the infinite connections Aidentified’s AI-powered tool can create.
Developed the UX and visual design for the website templates.
Designed and created custom Lottie animations for the website to illustrate the platform features.
Designed social media templates and developed concepts for social media content.
Designed PowerPoint and Google slide presentation templates.
Also, developed brand collateral to show how Aidentifed can be a part of your everyday life as the tools build relationships.