Relationships are Everything
Aidentified challenged me to develop a brand guide and identity around meaningful relationships. Because Relationships are everything.
The Relationships Mark
First, Aidentified needed a mark. They were using AI as their identity; however, it wasn’t something ownable that truly represented relationships. Taking the I from Artificial Intelligence, the Relationship Mark shows the visual connections the AI-powered prospecting technology provides.
Brand Strategy and Brand Guide
Everything was brought to life in a detailed brand strategy and guide. The new brand identity extended their current color system to be a little more inviting to help transform the business’s visual presence.
The Infinity Rolodex
Aidentified is in the business of creating relationships. I wanted powerful, productive, and profitable relationships, so I developed the visual design system called the Infinite Rolodex to represent that. It’s a throwback to the traditional prospecting tool but visually evolved to show the infinite connections Aidentified’s AI-powered tool can create.
Developed social and website design templates.
Designed PowerPoint and Google slide presentation templates.
Also, developed brand collateral to show how Aidentifed can be a part of your everyday life as the tools build relationships.