We kicked off the summer phase of our #Mambafy campaign with the arrival of our friendly Mamba-powered robot with a video inspired by a Hollywood teaser trailer. We grabbed eyeballs and created intrigue with a series of dynamic close shots showing our lovable new character’s design, build, and awakening. Because In a world of chewy fruity fruit chews, one … will rise.

We introduced Mambot as a part of our Summer #Mambafy campaign with a video message from the bot itself. We captured our not-so-little friend speaking to the camera in the style of single-camera mockumentary sitcoms like The Office and Parks and Rec. Mambot introduced itself and explained its ultimate purpose of making all kinds of things all kinds of fun.