Your Social Playbook defines how your brand appears across all digital media—making it repeatable, consistent, and shareable.

They consist of Brand purpose & ambitions, audience segmentation, brand voice & tone guide, style guide, content narratives & framework, channel strategy, and measurement benchmarks & goals.

Social Creation: Content streams are essential for building brand equity and functioning as repeatable, templated, evergreen campaigns. The streams are continuously assessed and optimized, employing performance insights to enhance audience engagement and align with our strategic goals.

Streamline Creative: Social content is best produced in large batches, as it is cost-effective and allows us to quickly respond to ad-hoc requests such as viral moments in pop culture or notable responses.

Make Stuff: I created most of the social content. I shot, directed, edited, and designed most of the content. Producing relevant content is cost-effective and faster.

As the Creative Director at the helm, I transformed BOTA Box into a shining star in the Delicato portfolio. My approach wasn’t just multidimensional; it was revolutionary. From crafting an ingenious strategy to unleashing impactful digital advertising and establishing a robust social media presence, I left no stone unturned. Initiatives like “Wine Down Wednesday” weren’t just content streams; they were strategic moves to weave the brand into the fabric of popular culture. And then there was our “Corgibacks” NFL integration – a stroke of genius that spiced up our paid advertising and electrified our owned channels.

The Results:

All these efforts weren’t just for show; they catapulted BOTA Box to the prestigious position of the #2 Millennial wine brand. In this creative battlefield, I didn’t just play the game; I redefined it.