Simply Resilient
Object First needed to evolve from a promising product brand into a fully realized enterprise platform identity that could stand next to leading infrastructure and security players. The mandate was to create a unified system that reassures CIOs, CISOs, and architects that Object First is a resilient, standards-driven choice for Veeam environments while staying simple enough for internal teams worldwide to use every day without dilution.
Logo Redesign
The redesigned Object First logo refines the original wordmark into a cleaner, more confident mark that is instantly legible across devices and environments. Careful attention to exclusion zones, sizing, and color treatments ensures the logo feels precise and resilient, whether it appears in a dense UI or across large-format environmental graphics.
The Absolute Brand Guide
The Object First brand guide is an enterprise-ready playbook designed to scale with a global go-to-market engine, not just sit on a shelf. It covers principles to practice, from positioning and narrative to identity systems, use cases, and templates, enabling teams from sales to product marketing to act confidently.
At its core, it links executive storytelling with design behavior, showing how “Simply Resilient” appears in language, visuals, and product experiences. Each module allows partners, agencies, and teams to access only what they need, maintaining a unified Object First system.
Resilient Website Redesign
The website redesign translated the brand into a modular digital platform, with templates designed in detailed batches for key journeys like product, solutions, resources, and support. Each template balances clarity and depth so Veeam users can quickly understand value, explore technical detail when needed, and feel guided rather than overwhelmed as they move from awareness to evaluation.
Social Design Templates
Social templates were designed to make complex stories feel approachable at a glance, with strong type hierarchy, bold color, and room for product proof points. The system provides the marketing team with flexible layouts for thought leadership, product news, and customer stories, while keeping the Object First voice direct, reassuring, and distinctly recognizable in fast-moving feeds.
Presentation Templates
Presentation templates were crafted to help teams tell clear, persuasive stories without reinventing the design every time. Structured layouts, defined type hierarchy, and flexible content modules make it easy to move from high-level narrative to technical detail while keeping the Object First story cohesive and aligned to its “Simply Resilient” promise.
Collateral and merch
We physically extended the identity’s collateral into the real world, turning everyday objects into small moments of confidence and pride for the team. T-shirts, hats, totes, business cards, whitepapers, and printed materials apply the core color system, patterns, and typography in a bold yet minimal way so the brand feels as considered in person as it does on screen.
