Financial advisors need leads.
Aidentified helps financial advisors find warm leads that will close. Prospecting is a numbers game, but does that number always need to be infinite? Why not spend more time on people you have a better chance with?
Cold Calling is not Cool.
We developed and launched a detailed campaign around the idea that financial advisors can find warmer prospects because cold calling is not cool. In business, as in life, cold sucks, and warm wins.
Relationships are everything.
We based the campaign on the brand tagline, Relationships are everything, emphasizing that the core concept is how financial advisors convert their relationships into revenue.
I Creative Directed the 30s and 15s spots, supported by a mass digital display campaign across WSJ, Bloomberg, Yahoo Finance, and more that I designed, animated, and developed.
