Working to Differentiate

We were fortunate to have the opportunity to create a new brand identity for EverWorker. This project involved not only renaming Integrail but also addressing the challenge of making a significant shift in the industry. By partnering with Hi It’s Us, our goal was to develop a brand that stands out in the visually crowded and thematically repetitive landscape of AI and SaaS brands.

Do More With More

Guided by the “Do More With More” ethos, we created a brand that stands apart from conventional tech aesthetics. Instead of the typical magentas, oranges, and purples commonly found in the AI sector, EverWorker adopts a distinctive visual identity that embodies possibility and progress.

Our brand focuses on the human aspect of AI, reflecting the belief that, when harnessed effectively, technology can redefine the future of work. EverWorker is not just an aesthetic shift; it’s a dynamic, future-oriented identity that champions ambition and celebrates the creative potential unlocked by AI, inviting leaders and teams to expand their horizons.

The Working Tag

The EverWorker logo embodies teamwork, perseverance, and potential. Central to the design is a bold, geometric “W,” symbolizing the brand’s commitment to work and the unity of a dedicated team ready to explore new opportunities.

Accompanied by a modern sans-serif wordmark, the logo exudes energy and momentum, reflecting a brand ever in motion. Strong lines and dynamic letterforms create a confident, active presence.

Distinctive features, such as rounded bottom left corners, add an approachable softness, balancing precision with humanity. The mirrored angles within the “W” create a unique signature, making it instantly recognizable.

Together, these elements forge an identity that is both confident and welcoming, representing a collective of doers driven by technology and the human desire to achieve more, together.

Building Consistency and Character

The EverWorker brand guide is vital for ensuring consistency and clarity across all touchpoints. It details essential elements, such as logo usage, color palette, typography, and photographic style, making EverWorker’s identity easily recognizable and cohesive. Balancing strict guidelines with creative flexibility, the guide empowers teams and partners to represent the brand while authentically upholding its core principles. More than just a document, it serves as a strategic resource that reinforces EverWorker’s mission, visual identity, and tone in every interaction, from digital products to print materials.

Colors that Work

The EverWorker color palette sets the brand apart in a crowded digital space, symbolizing clarity, confidence, and limitless potential. Eschewing the common magentas, oranges, and purples of the AI and SaaS industries, EverWorker opts for a modern and professional visual identity that conveys trust and warmth.

At the heart of this palette is Red, the signature color, complemented by Black or White for maximum impact. Vibrant Mint and a versatile range of grays enhance the design without overwhelming it. Secondary colors serve as accents, maintaining brand integrity and ensuring a cohesive, inviting experience across all EverWorker touchpoints.

Active Static

EverWorker’s imagery is energetic, modern, and human, centered on three principles: active, inviting, and multiplied. Photos emphasize dynamic teamwork through motion blur and selective focus, creating a warm, optimistic palette that feels approachable. For layered textures, a reeded-glass effect transforms photos into monotone, detail-light designs with ample white space. This unified style ensures visuals are purposeful, welcoming, and aligned with EverWorker’s mission to unlock collective potential.